We build the software your brand will be remembered for.

CLASI is a London studio designing, engineering and operating software, AI agents and Shopify Plus storefronts for ambitious brands.

start a brief →explore the studio

▸ studio_telemetry · synthetic preview

agents.deployed42

stores.live18

lighthouse.avg98

incidents.30d0

retainer.clients74%

scroll · 12 scenes ahead

▸ scene_02 · manifesto

WeareaLondonstudioofseniorengineers,designersandAIspecialists.Webuildsoftwarethewaymasterprintersbuildbooks—withpatience,precisionandquietconviction.Noframeworksoffashion.Notheatre.Justsystemsthatholdupunderload,brandsthatholdupunderscrutiny,andstorefrontsthatearntheirplaceonthehighstreetoftheinternet.

— The CLASI studio, London

▸ scene_03 · capability_constellation

▸ capabilities

Seven disciplines. One studio. No handoffs.

▸ scene_04 · ai_agents_lab

agent.loop · livetail -f /var/log/clasi/agent.log

Agents that earn their keep — measured in hours, not adjectives.

We build production agents around real workflows: support copilots, Shopify ops, internal tooling, and voice. Every agent ships with evals, a kill-switch, and human-in-the-loop where the cost of being wrong is high.

Support copilots
−68% handle time
Shopify ops agents
+22% recovered carts
Internal tools
−12 hrs/wk per ops lead
Voice agents
92% containment

▸ scene_05 · commerce_atelier

▸ shopify_plus · headless when it earns its keep

Commerce, composed scroll by scroll.

Wireframe → typography → product → checkout → live metrics. The same craft that makes a print magazine feel inevitable, applied to AOV, CVR and page weight.

AOV

+18%

CVR

+34%

page kb

−61%

Maison Lume

shoplookbookcart · 2

Quiet light, made well.

SS26 · arriving 04 may

lume_1£180

lume_2£240

lume_3£320

checkout · ssl · stripe

£420.00

▸ scene_06 · mission_control

▸ studio · synthetic preview

Mission control: how we know things are working.

store.ordersrolling 60s

error.budgetthis quarter

SLO 99.9% · burn 0.4×

agents.liveacross 18 stores

ping.worldedge nodes

deployslast 24h

18:42maison-lume● ok

17:11harlow-coffee● ok

12:03north-atlas● ok

08:55bone-china● ok

lighthouserolling avg · mobile

0/ 100

LCP 1.4sCLS 0.01INP 92msTBT 40

▸ scene_07 · process_pipeline

▸ pipeline

Five stations, no surprises.

station_011–2 wks

Discover

Workshops, audits, customer interviews. We end this stage with a written thesis, not a slide deck.

Thesis doc
Risk register
Success metrics

station_021–3 wks

Architect

Systems, data models, agent topologies. We choose boring technology where boring will do.

System diagram
Data contracts
ADR log

station_034–12 wks

Build

Weekly demos, trunk-based, full CI. You see real software running every Friday at 16:00 GMT.

Working software
Test suite ≥80%
Runbooks

station_041 wk

Launch

Soft launch, canary release, observability dialled in. We sit on-call with you for the first 14 days.

Launch checklist
On-call rota
Comms pack

station_05ongoing

Operate

Retainer with quarterly roadmap. Your software keeps getting better, not older.

Quarterly roadmap
Monthly review
SLO reports

▸ scene_08 · capabilities_bento

▸ what_we_ship

Capabilities, in plain English.

Product Strategy

Sharpen the thesis before we touch a keyboard.

· Workshops
· Roadmaps
· Metrics that matter

AI / RAG

Production agents with evals, kill-switches and humans in the loop.

· RAG pipelines
· Tool-using agents
· Evals & guardrails

Shopify Plus

Storefronts that earn their place on the high street of the internet.

· Plus development
· B2B & wholesale
· Markets & locales

Headless Commerce

When the gain in velocity is real — not theoretical.

· Hydrogen / Next
· Custom checkout
· Composable stack

Data & Analytics

Dashboards that decide, not decorate.

· Warehouse design
· Attribution
· Operational dashboards

Design Systems

Quiet brands, scaling without losing voice.

· Tokens
· Motion language
· Documentation

DevOps & SRE

Stay calm at 3am. Boring is a feature.

· CI/CD
· Observability
· On-call rotas

Integrations

ERPs, PIMs, OMSs, ESPs — wired in without drama.

· Klaviyo, Gorgias
· NetSuite, Linnworks
· Custom webhooks

▸ scene_09 · industries

▸ industries

Where the studio shows up.

BeautyFashionFood & DrinkHealthHospitalityFintechPropertyMarketplacesEducationPublic SectorBeautyFashionFood & DrinkHealthHospitalityFintechPropertyMarketplacesEducationPublic Sector

▸ scene_10 · trust_security

▸ trust

Quiet security. Boring on purpose.

Your data, your customers, your reputation — handled like our own. We run the practices below across every engagement.

ISO 27001-aligned controls

Documented ISMS, access reviews, vendor risk assessments.

UK GDPR & DPA 2018

Data minimisation, lawful basis, DSAR within 30 days.

DPA on request

Standard SCCs, IDTA addendum, named sub-processors.

SOC 2 Type II — roadmap

Targeted readiness assessment in flight.

Encrypted at rest & in transit

AES-256 at rest, TLS 1.3 in transit, KMS-backed.

Principle of least privilege

Role-based access, JIT escalation, audit logs.

Audit logs

Append-only, 12 month retention, exportable.

Vulnerability disclosure

security@clasi.co.uk · 90-day disclosure window.

▸ scene_11 · metrics_wall

▸ rolling 24 months · internal

What "good" looks like, measured.

Years building

Products shipped

Shopify Plus stores live

Agents in production

Avg Lighthouse · mobile

Clients on retainer

source: internal · rolling 24 months

▸ scene_12 · contact_console

▸ start_a_brief

Tell us what you're building.

The more specific, the better. We reply within one working day from London with a short note and, if it fits, a 30-minute call.

hello@clasi.co.uk

general · briefs · partnerships

[PHONE]

WhatsApp & voice · 09:00–18:00 GMT

20 Wenlock Road, London, England, N1 7GU

registered office · by appointment

clasi/brief.terminal · v1